Evaluate Your Event

Items to Evaluate

As most event planners know, the event doesn’t end when the last guest leaves. Post-event analysis is a key step to better understanding whether you've met your goals and how you can improve the event for the future. Here are some things to consider:

  • Review your initial event goals. Were they met? Did you meet your fundraising goal, attendance goal, target the correct audience, etc.? 
  • Was your key messaging, theme or purpose clearly communicated to your audience? 
  • From a logistical standpoint, mentally walk through the event from start to finish. What worked? What didn’t work? Why? Could it have been done differently? 
  • Did your vendors provide the agreed upon services? Are there any services that they could have performed better? Were prior issues resolved before the event? 
  • Get feedback from the vendors as to what worked and didn’t work from their perspective so that changes might be incorporated the next time. 
  • Prepare a list of who attended and didn’t attend for future planning and budgeting purposes.

Most importantly, be sure to thank all parties involved in the process – volunteers, staff, faculty, speakers, campus service providers, and vendors. Successful event coordination is truly a team effort.